BAT Logic Rowing is the first sports-specific division of BAT
Logic, a sports engineering company enjoying a global reach
through its work with leading sports teams and organisations
in Olympic and professional arenas.
You can learn about BAT Logic on our parent page here.
BAT Rowing exists to bring a focussed set of products and services
to the rowing community. We're not like any other rowing company
you've seen because we focus on the requirements of the human body
to perform the rowing action, we invent the solution and we bring it to
you. The result is performance and injury management solutions which
have a clear focus, are innovative in themselves and which are backed
up by the best minds in the business.
The name BAT itself is an acronym inspired by the Latin for
“superior understanding of the body”. We are experts at building a
picture of human performance that is not isolated within an academic
discipline. It's how we apply this understanding to problems which
sets us apart and which is the fundamental basis of our innovations
and advice.
Our values are based on excellence in people, a focus on
performance and being excited about possibility. These give
us a fun, creative culture, imagination in our products and
advice and the ability to to keep pushing the boundaries
of what optimal performance could be.
Come and find out about the future of rowing.